Alley Oop Coffee Roasters

Alley Oop Coffee is committed to democratizing philanthropy and fostering an inclusive ethos that resonates with a diverse clientele. Grounded in the mission of Uplifting the Community, our design reflects this dedication not only in values but also in tangible ways through packaging and print collateral. We've seamlessly woven positive messages into the design through fun and playful illustration and use of color and mix and match stickers, cultivating a consistent brand identity that resonates across a diverse array of merchandise.

Our logo wordmarks, adorned with playful elevating letters, not only reinforce the Uplifting the Community mission but also evoke the invigorating essence of coffee. In our pursuit to redefine the coffee experience, we introduce personalized name tags adorned with encouraging messages—departing from conventional cup customization to foster meaningful conversations. The color palette, carefully curated with black, white, and Alley Oop’s signature blue-green, is enriched with vibrant tones like bright green, soft pink, sunshine yellow, and bright hot pink. This infusion of lively colors breathes personality and vibrancy into our designs, creating an engaging visual language.

To amplify the brand's character, we've illustrated coffee varieties with charming animals, each symbolizing unique characteristics. Whether it's a turtle for decaf or a rabbit for the Bright Eyed and Bushy Tailed, these playful touches maintain a fun, mix and match aesthetic through stickers that unifies the brand. The Alley Oop Stacked Logo Mark, with its whimsical aesthetic, doubles as an eye-catching sticker and seamlessly extends across to-go containers, boxes, and clothing—establishing not only a merchandise revenue stream but also ensuring instant brand recognition.

SERVICES

Brand Development

Identity Design

Packaging Design

Illustration