animal matters

Animal Matters is a non-profit organization that provides information and resources to the public about animal rights and welfare through social media. Our team created a new identity for Animal Matters that advances their position as a leader in animal rights, activism, education and outreach.

We designed a bold, eye catching identity centered around a stylized “A.” This logo mark was inspired by popular awareness ribbons and incorporates various animal portraiture for a bold, versatile statement. Color is an important aspect of the brand. We chose a modern, vibrant color palette that is used to identify the four main animal rights causes - Wildlife, Farm, Pets and Lab Experimentation.

We created a multi-platform campaign, Get Your Facts Straight, to educates the public on various animal welfare causes. This series features striking portraits of animals accompanied by related facts and statistics designed to educate and encourage positive change. We also created a series featuring inspirational quotes featuring famous activists regarding animal welfare. These campaigns can be scaled for various applications, and added to with new, relevant information.

SERVICES

Brand Development

Identity Design

Art Direction

Campaign Design