The Artful Union
Animal-Matters-Jaguar.jpg

Animal Matters

 

animal matters

Animal Matters is a non-profit organization that provides information and resources to the public about animal rights and welfare through social media. As they are an online resource, we wanted to create a logo system that could be changed and updated to go with current events and issues. We created a graphic and modern letter "A" icon, drawing attention to the importance of Animal Rights, but also reminiscent of popular awareness ribbons. It was important to keep the branding simple and direct, so that it can work within a variety of social media platforms with users across the globe.

SERVICES 

BRAND STRATEGY, RESEARCH AND DEVELOPMENT / LOGO DESIGN AND ILLUSTRATION / VISUAL IDENTITY / Ad campaign art direction & design