The Artful Union
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The House Downtown

THE HOUSE DOWNTOWN

The House Downtown is a popular home furnishings store in the suburbs of Baltimore, Maryland known for effortlessly blending elegance and style with functionality and comfort. We created a simple, architectural monogram of the H that could be used as an icon that could also could be incorporated into a textile or wallpaper pattern. To contrast the simple, structured linear pattern, we brought in a soft but sophisticated watercolor pattern in varying shades of purple, red and grey. We chose a warm, natural grey tone reminiscent of marble or driftwood-something often found along the beaches of the nearby Chesapeake Bay. We created complimentary printed materials and stationery for this stylish gem nestled in the gorgeous and upscale Roland Park neighborhood near Towson.

SERVICES 

BRAND STRATEGY, RESEARCH AND DEVELOPMENT / LOGO DESIGN AND ILLUSTRATION / VISUAL IDENTITY / PACKAGING / PRINTED MATERIALS