the gray barn

We were thrilled to reunite with our friends from Woodstock Farm Sanctuary to design the logo and branded materials for their new guest house, The Gray Barn, an all vegan bed and breakfast overlooking the Shawangunk Ridge situated near the goat pastures at the Sanctuary. They sent us the renderings and inspiration from their architects at Studio MM, and we created a logo and brand assets that would complement the branding we designed for Woodstock. The modern architectural A-Frame served as a starting point for the identity. We drew attention to the A’s in the wordmark to reinforce the A-Frame architecture. Geometric patterns mimicking the peaked structure are used throughout the marketing and the Inn itself, including textiles and artwork generously donated from local artisans. A color palette of muted blues and slate grays throughout the design play off accent colors used for Woodstock Farm Sanctuary. This resulted in a brand that felt modern, rustic, friendly and inviting-all the aspects of this beautiful space.

SERVICES

Brand Development

Identity Design

Print Collateral

Merchandise Design