Walter's Whole Foods is a line of small batch, all natural bespoke dog foods. Diane Mayer, founder and one of the country's leading experts in Canine Behavior, developed the recipes based on the philosophy of Chinese Natural Medicine and Canine Natural Rearing. Each meal is designed to mimic what dogs would eat in nature, providing essential nutrients and whole nutrition for healthy, happy dogs. Seasonal, nutritious and delicious, the foods are also fit for human consumption, with all ingredients sourced from local farms and provided fresh to the consumer.
We created a visual identity, packaging & website based on the idea of farm to table meals for dogs. It was important that we convey in our branding just how thoughtful, genuine and lovingly every meal is hand-crafted to a specific dogs health and lifestyle needs. To maintain a rustic, hand-made aesthetic, we designed custom stamps used on kraft and butcher paper packaging. Named for Walter, Diane's Rottweiler, the logo mark and color palette of black, brown and tan came naturally, and we interpreted Walter's larger than life size and personality into a vintage inspired illustration.