The White Feather Farm is a Naturopathic Spa and Retreat offering total wellness solutions for canine's and the people who love them. A pioneer in the field of Canine Wellness, Diane Mayer created a unique farmstead that follows nature’s direction to return to a very old way of balance and harmony. The White Feather Farm is influenced by Native Societies and their ways of life that promote respect and harmony with the natural world. Taking inspiration from the flora and fauna that surround the farmstead, Diane named the property White Feather Farm to represent a place of renewal, growth and calm.
Inspired by the ethereal lightness of the feather, we kept the branded materials minimalist and rustic, with lots of whites and soft, earthy warm grey tones. We also designed a collection of illustrations, sub-marks and print materials to create a family of elements that highlight the farm's unique blend of rustic charm and a serene, nature inspired design. Simple, organic materials, including cotton, hemp, twine, lavender and feathers are utilized in print and packaging materials for a rustic, hand-crafted aesthetic.