44th & Luxe Events

Heidi Kolby is the founder of 44th & Luxe, a boutique wedding and event planning company in the Cincinnati, Indianapolis and Phoenix markets. Heidi came to the Artful Union to refresh her branding and collateral systems to communicate her high-end style and attention to detail. For her branding, it was important to represent Heidi’s chic, modern approach to event design. The logo contains several typographic elements, including letters, numbers, superscript and an ampersand, so we kept it simple and sophisticated. The logomark combines thin, elegant curves with bold, contrasting strokes for a stylish, sophisticated look. We created sub marks focusing on the ampersand and and “L” in Luxe, reinforcing the concept of elegance and luxury. Emerald green and gold foil, with touches of pale gray and soft pink were combined to weave the new identity into the print and digital collateral. From there, we redesigned and restructured the website to reflect the new visual identity. Digital templates were created for on-going social media marketing needs, from blog post imagery to instagram story designs to allow everything to stay stylishly on brand as the company grows.

SERVICES

Brand Development

Identity Design

Print Collateral

Digital Collateral

Website Design and Development

Alley Oop Coffee Roasters

Alley Oop Coffee is committed to democratizing philanthropy and fostering an inclusive ethos that resonates with a diverse clientele. Grounded in the mission of Uplifting the Community, our design reflects this dedication not only in values but also in tangible ways through packaging and print collateral. We've seamlessly woven positive messages into the design through fun and playful illustration and use of color and mix and match stickers, cultivating a consistent brand identity that resonates across a diverse array of merchandise.

Our logo wordmarks, adorned with playful elevating letters, not only reinforce the Uplifting the Community mission but also evoke the invigorating essence of coffee. In our pursuit to redefine the coffee experience, we introduce personalized name tags adorned with encouraging messages—departing from conventional cup customization to foster meaningful conversations. The color palette, carefully curated with black, white, and Alley Oop’s signature blue-green, is enriched with vibrant tones like bright green, soft pink, sunshine yellow, and bright hot pink. This infusion of lively colors breathes personality and vibrancy into our designs, creating an engaging visual language.

To amplify the brand's character, we've illustrated coffee varieties with charming animals, each symbolizing unique characteristics. Whether it's a turtle for decaf or a rabbit for the Bright Eyed and Bushy Tailed, these playful touches maintain a fun, mix and match aesthetic through stickers that unifies the brand. The Alley Oop Stacked Logo Mark, with its whimsical aesthetic, doubles as an eye-catching sticker and seamlessly extends across to-go containers, boxes, and clothing—establishing not only a merchandise revenue stream but also ensuring instant brand recognition.

SERVICES

Brand Development

Identity Design

Packaging Design

Illustration

anemoni jewelers

Jeweler Ben Anemone has been crafting one of a kind jewelry for discerning clients from the Brandywine Valley for over twenty years. Ben asked us to design a brand identity that would reflect the quality, originality and craftsmanship he puts in each of his bespoke pieces as well as the brands he carries. We opted for sophisticated simplicity in design and color palette, so that his jewelry creations would be the focal point.

SERVICES

Brand Strategy

Logo Design

Collateral Design

Packaging Design

Website Design and Development

The Animal Soul

The Animal Soul is a family-run company dedicated to compassionate end of life care and cremation for companion animals. The role that animals play in our lives can never be understated, so it was core to the ethos of the project that we honored the relationship between people and their pets in a way that was honest and dignified. A warm gray color palette was created to complement the calming black and white photography of the animals. Negative space was used to thoughtfully maintain a serene, elegant aesthetic. Heavy, recycled and natural textured papers are used in all print collateral to reflect the weight and importance of this service. With a peaceful and meditative approach, The Animal Soul is guided by Eastern Philosophy and ancient practices to create a true bond with their clients, providing an invaluable service during a difficult time.

animal matters

Animal Matters is a non-profit organization that provides information and resources to the public about animal rights and welfare through social media. Our team created a new identity for Animal Matters that advances their position as a leader in animal rights, activism, education and outreach.

We designed a bold, eye catching identity centered around a stylized “A.” This logo mark was inspired by popular awareness ribbons and incorporates various animal portraiture for a bold, versatile statement. Color is an important aspect of the brand. We chose a modern, vibrant color palette that is used to identify the four main animal rights causes - Wildlife, Farm, Pets and Lab Experimentation.

We created a multi-platform campaign, Get Your Facts Straight, to educates the public on various animal welfare causes. This series features striking portraits of animals accompanied by related facts and statistics designed to educate and encourage positive change. We also created a series featuring inspirational quotes featuring famous activists regarding animal welfare. These campaigns can be scaled for various applications, and added to with new, relevant information.

SERVICES

Brand Development

Identity Design

Art Direction

Campaign Design

Brookeitlist

Michele Wilderman is a Philadelphia and NYC-based makeup artist who is now expanding her brand into the wedding industry. With over 15 years of experience in professional makeup artistry and skincare, Michele brings her expertise and skill honed through years of working with top brands, models, and celebrities to offer brides luxurious and timeless beauty services. She envisioned a brand identity that reflects her natural approach to enhancing the beauty of her clients, emphasizing simplicity and elegance. We crafted a sophisticated logo and icon that perfectly encapsulate these values. Our team developed essential print materials, including stationery, brochures, and forms, ensuring a cohesive and professional brand presence. Additionally, we designed a minimalist, user-friendly website to showcase her work and services. The chosen color palette of black, white, ivory, and accents in soft sage green reflects the refined and timeless aesthetic of Michele’s new venture in the wedding industry.

SERVICES

Brand Development

Identity Design

Print Collateral

Website Design

brytlife

“Foods for a Brighter Planet” is the motto behind Brytlife Foods. Founded in Brooklyn, New York as a small batch, artisanal vegan foods company crafting the highest quality plant-based yogurts and cheeses. Our team created a brand identity that reinforces Brytlife’s mission to produce sustainable and approachable plant-based foods that taste delicious, while inspiring happiness and positivity. A thick, curvaceous word mark evokes the decadence of the products, while the lowercase letters feel playful and approachable. We replaced the tittle with a leaf icon, a subtle wink to this plant-based brand. The packaging design is elegant, bold and eye-catching by juxtaposing bright and colorful watercolor art against modern text in a field of white space. It was important that all visual elements reflect the ethos of Brytlife - delicious, hand-crafted vegan foods made with clean, healthy plant-based ingredients.

SERVICES

Brand Development

Identity Design

Print Collateral

Packaging Design

Illustration

Website Design

E-Commerce

Charmington Holistics

Charmington Holistics, a beloved Baltimore-based herbal apothecary, is the creation of Bettina Perry, a skilled herbalist known for her thoughtfully crafted organic teas, tonics, and remedies. With a devoted local following and a reputation for high-quality, small-batch formulations, the brand was ready to evolve—establishing a cohesive identity that would reflect its craftsmanship while expanding beyond its brick-and-mortar roots. The goal was to create packaging that stood out, a refined visual language that could grow with the brand, and a seamless e-commerce experience to connect with a broader audience.

We developed a brand identity designed to last, blending tradition with modernity. A versatile color palette of earthy racing green, soft dove gray, and crisp white set the foundation for a refined yet organic aesthetic. A custom set of icons was created to unify digital and print applications, ensuring consistency across all brand touchpoints. The packaging design was developed with the same level of thoughtfulness, featuring custom tea tubes for the loose-leaf herbal blends, each with a distinctive patterned bottom that adds a subtle yet memorable touch to every product. To support the business’s growth, we also designed and built a new e-commerce website, making Charmington Holistics more accessible to customers beyond the Baltimore metro area.

With a brand presence that reflects the care and expertise behind its offerings, Charmington Holistics is positioned for the next phase of its journey—bringing its handcrafted herbal remedies to a wider audience while staying true to its roots.

SERVICES

Brand Development

Identity Design

Illustration

Packaging Design

Photography

Website Design & E-Commerce

the gray barn

We were thrilled to reunite with our friends from Woodstock Farm Sanctuary to design the logo and branded materials for their new guest house, The Gray Barn, an all vegan bed and breakfast overlooking the Shawangunk Ridge situated near the goat pastures at the Sanctuary. They sent us the renderings and inspiration from their architects at Studio MM, and we created a logo and brand assets that would complement the branding we designed for Woodstock. The modern architectural A-Frame served as a starting point for the identity. We drew attention to the A’s in the wordmark to reinforce the A-Frame architecture. Geometric patterns mimicking the peaked structure are used throughout the marketing and the Inn itself, including textiles and artwork generously donated from local artisans. A color palette of muted blues and slate grays throughout the design play off accent colors used for Woodstock Farm Sanctuary. This resulted in a brand that felt modern, rustic, friendly and inviting-all the aspects of this beautiful space.

SERVICES

Brand Development

Identity Design

Print Collateral

Merchandise Design

Highland Orchard Farm Market

Highland Orchards is a popular destination for local, farm fresh foods and natural products. Inspired by their original apple tree logo, we set out to create a modern yet nostalgic identity system that conveys the sense of local community and farm to table goodness. Most of their inventory comes from their own land and greenhouses, so creating a brand that felt connected to the community was paramount. A simple, inviting typeface elevates the rustic yet minimalist system and appears on everything from signage to packaging. We kept the color palette simple and familiar, referencing their previous brand colors.

SERVICES

Brand Development

Identity Design

Packaging Design

Harvest Farmer’s Market

Harvest Farmer’s Market is a popular destination for local, farm fresh foods and natural products.We set out to create a modern yet nostalgic identity system that conveys a sense of local community and farm to table goodness. Their inventory is sourced directly from their own land and greenhouses or from local organic farmers, so creating a brand that felt connected to the community was paramount. A simple, inviting typeface elevates the rustic yet minimalist system and appears on everything from signage to packaging for this small but mighty organic grocer.

SERVICES

Brand Development

Identity Design

Packaging Design

Mark Hagerty Music

Mark Hagerty is an award-winning, highly individualistic American composer who pursued classical training as an instrumentalist, singer, and composer, and then determined his own path, outside of any tradition or institution.  He has been developing two compositional practices in parallel—one that extends historic, particularly pre-classical forms, and a second that sets all traditions aside in favor of forays into more extreme forms and modes of expression.  He commissioned The Artful Union to develop a new, modern and artistic brand identity, one that complemented his complex musical style. Hagerty's music is inspired by nature, travel, science and history. We took those inspirations and paired them with classic geometric patterns for a simple yet elegant design aesthetic. 

SERVICES

Brand Development

Identity Design

Print Collateral

Website Design and Development

Michele Wilderman Bridal Beauty

Michele Wilderman is a Philadelphia and NYC-based makeup artist who is now expanding her brand into the wedding industry. With over 15 years of experience in professional makeup artistry and skincare, Michele brings her expertise and skill honed through years of working with top brands, models, and celebrities to offer brides luxurious and timeless beauty services. She envisioned a brand identity that reflects her natural approach to enhancing the beauty of her clients, emphasizing simplicity and elegance. We crafted a sophisticated logo and icon that perfectly encapsulate these values. Our team developed essential print materials, including stationery, brochures, and forms, ensuring a cohesive and professional brand presence. Additionally, we designed a minimalist, user-friendly website to showcase her work and services. The chosen color palette of black, white, ivory, and accents in soft sage green reflects the refined and timeless aesthetic of Michele’s new venture in the wedding industry.

SERVICES

Brand Development

Identity Design

Print Collateral

Website Design

Mid Atlantic Vegan

Mid-Atlantic Vegan is an online resource helping diners find plant-based offerings and unique insights about where and how to work with restaurants to Veganize meat-based dishes. Their list of vegan hacks includes plant-based options and substitutions previously unknown to customers. Their motto of “compromise, not condescension” aims to include everyone, regardless of where they are on their path to veganism.

We worked with them to create an engaging and instantly recognizable identity that fell in-line with their vision for the organization.

The wordmark is bold yet simple with a fresh, bright green color palette. A clean, geometric leaf icon reinforces the organizations mission of encouraging plant-based living, while versatile enough that it can be used in a variety of applications.

Vic Aguilar

Vic Aguilar is a fitness and running coach based in Wilmington, Delaware. A multiple time ultra marathoner and Ironman, he sought to create a platform not only to share his life changing stories, but to engage and attract new clients. We developed a brand identity that reflected Vic’s personable approach to coaching, love of the outdoors and experience as an extreme distance runner. Using his initials, we created an icon that had movement and easily translated to branded merchandise. The website was kept streamlined and direct, immersing visitors immediately into Vic’s personality and coaching style. A key goal of Vic’s brand was incorporating his mantra, Once Upon a Run, into the designs and the website. That mantra gave it’s name to the journal, where he shares his inspiring journeys and transformative coaching stories with the audience. Our team designed a system within his website to streamline payments and client onboarding, so that Vic could spend less time in the office and more time training on the trails.

SERVICES

Brand Development

Identity Design

Print Collateral

Merchandise Design

Photography

Website Design and Development

The Paganista

The Paganista is a modern lifestyle brand that celebrates mysticism, mythology, philosophy, psychology, and spirituality, inviting individuals to rediscover the original meaning of the word ‘pagan’—a connection to nature and the interconnectedness of life. The design challenge was to capture this essence visually, crafting an identity that resonates with the modern spiritual enthusiast while staying true to the brand’s vision of contemporary mysticism.

Using a refined palette of soft black and pale cream, we symbolized the interplay of light and shadow, duality and balance—core themes in both nature and human experience. This foundation became the visual language of The Paganista, speaking to those drawn to both the ancient and the modern, the mystical and the tangible.

Sustainability and eco-consciousness are embedded in The Paganista’s ethos, aligning with its philosophy of compassion, mindfulness, and intention in all aspects of life. Every element of the brand, from the packaging to the digital presence, was crafted to be both sustainable and adaptable, allowing for future expansion into new offerings, including a podcast and collaborations. The result is a versatile, timeless brand identity that evolves alongside The Paganista’s journey, ensuring it remains an authentic and compelling space for seekers of wisdom and wonder.

Services:

Brand Development

Identity Design

Print Collateral

Packaging Design

Photography

Website Design and Development

Piqualé Hot Sauce

Piqualé is a craft hot sauce brand based in Wilmington, Delaware. Every batch is created using simple ingredients and unique flavor combinations for a sauce that complements food with flavor, not fire. Our goal was to create a visual identity that paid tribute to the simplicity, honesty and integrity of this small batch hot sauce brand. Piqualé is a nickname of the sauce’s creator, who wanted to incorporate his Scottish heritage into the vintage Southwestern inspired design. We chose the thistle as the main icon, which is the national flower of Scotland. The thistle also bears a striking resemblance to the cactus, a common symbol in Mexican and Southwest American iconography. The logotype, letterforms, graphic elements and warm, muted color palette add visual interest to the brand applications.

SERVICES

Naming

Brand Development

Identity Design

Packaging Design

Photography

Illustration

Website Design

E-Commerce

Sean Haney

Sean Haney is a voiceover artist, spokesperson, and actor. He commissioned the Artful Union to create a clean, modern, cohesive brand identity and website to present himself as a performer. Sean is his brand, and the goal was to make sure that the look and feel of the design felt authentic to him. An avid outdoorsman, devoted family man and working professional, we incorporated these parts of his personality into the design through imagery, color, and texture. With a minimal yet masculine palette, a deep cobalt blue is used as the dominant color throughout print and digital. Warm accents are incorporated in gold foil with orangey browns reminiscent of vintage leather to add dimension. A simple, one page website design makes it access easy for casting directors and potential clients.

SERVICES

Brand Development

Identity Design

Print Collateral

Website Design and Development

Sphere Consulting

We had the pleasure of partnering with our friend and client, Sean Haney, on his newest venture, Sphere Consulting—a versatile solution provider offering a range of corporate services, including Executive Operations, Legal Operations, Fractional COO, and Client Engagement. The logo, inspired by a deconstructed sphere, achieves a balance between classic and contemporary aesthetics, embodying a timeless yet retro-inspired essence. The meticulous 'S' icon, crafted from the deconstructed sphere with a contrasting blue core, draws inspiration from mid-century logos, seamlessly blending corporate and outdoor imagery to reflect the interests of the owner, Sean, giving the brand a professional yet approachable aesthetic.

This intentional fusion symbolizes adaptability and innovation, while the incorporation of outdoor elements adds a personal touch and humanizes the brand. The Sphere Consulting logo serves as a visual narrative, paying homage to design classics, and invites clients to connect with the brand on a personal level. The result is a memorable, professionally approachable identity that aligns with Sphere Consulting's values and showcases its multifaceted expertise.

SERVICES

Brand Development

Identity Design

Print Collateral

Website Design and Development

Vashon Senior Center

Vashon Senior Center is rethinking what it means to live a full, active life for their local retirement community. We were approached to reimagine and reinvent their brand to appeal to a new generation of seniors while reinforcing their core mission and values. The Center creates a sense of community that enriches the lives of older adults, including helping seniors age in place in their own homes for as long as possible. The Center offers a wealth of resources for seniors, ranging from recreation, health and wellness, education and social service programs such as meals on wheels and low cost transportation.  They wanted to distinguish their organization as the fun, modern resource for older adults on Vashon Island and the surrounding Seattle area. 

For the logo, we created a simple yet playful word mark with juxtaposed text that can stand alone or be contained in a circle or square depending upon the application. We opted for a bold color palette that gives the brand an uplifting, vibrant and joyful feel. Pop art inspired geometric shapes and patterns are mixed and matched to allow for flexibility in both print and digital design. Since Vashon is an island, we created fun, brightly colored shapes reminiscent of maritime signal flags for a little nod to the nautical.

Their website was older, non-responsive and difficult to maintain, so we created a low-maintenance, responsive website that is easier to navigate for visitors and existing members. The design is fun and inviting, encouraging visitors to get involved. We integrated new features to streamline the process of registration as well as donation options.  We had such a wonderful time collaborating on this project that provides so much for older adults in Vashon.

SERVICES

Brand Development

Identity Design

Art Direction

Print Collateral

Website Design

White Feather Farm

A pioneer in the field of Inter-Species Wellness, Diane Mayer created a unique farmstead that follows nature’s direction to return to the ancient spiritual teachings of balance and harmony.  The White Feather Farm is influenced by Native Societies and their ways of life that promote respect and harmony with the natural world. Diane offers a wide variety of healing therapies on the farm, ranging from private wellness sessions, watsu, warm water therapy, group ceremony, natural rearing, ancestral work, energy work, plant medicine, canine wellness, massage, reiki, private retreats, children’s summer camps, unplugged workshops and more. Taking inspiration from the flora and fauna that surround the farmstead, Diane named the property White Feather Farm to represent a place of renewal, growth and calm.

Influenced by nature and native designs, we kept the branded materials modern yet rustic, incorporating lots of earth tones balanced by soft, minimalist whites. We kept the color palette neutral, and used natural materials when available, such as cotton, hemp, twin, linen and even using found feathers and plants from around the farm for packaging materials. We wanted to ensure that all design elements evoke the feeling of calm, wonder and an appreciation for the simplicity of nature that can be expected at this amazing permaculture farm tucked into the rolling hills of Chester County, Pennsylvania.