Alley Oop Coffee Roasters
Alley Oop Coffee isn’t just about coffee—it’s about lifting people up, one cup at a time. Rooted in the mission of Uplifting the Community, the brand fosters a sense of connection, generosity, and everyday joy. This ethos isn’t just spoken—it’s woven into every detail, from the design to the experience, turning each interaction into something personal, playful, and meaningful. The challenge was to create a visual identity that feels approachable yet intentional, balancing boldness with warmth, and ensuring every touchpoint—from packaging to merchandise—embodies the spirit of movement, inclusion, and fun. The result is a brand that is vibrant, interactive, and unmistakably Alley Oop, where design and experience go hand in hand to build real connections.
Services:
Brand Development
Identity Design
Print Collateral
Packaging Design
Illustration
Coffee isn’t just fuel—it’s a ritual, a conversation, a shared moment. We designed Alley Oop’s visual language to reflect this sense of play and uplift, from the elevated letterforms in the logo to the dynamic mix-and-match elementsin the brand’s stickers and packaging. Each component was crafted to feel engaging and approachable, making every customer interaction feel like a small act of joy. The brand’s signature color palette—anchored in its signature blue-green and expanded with vibrant hues of bright green, soft pink, sunshine yellow, and hot pink—creates a lively, energetic tone that feels fresh, fun, and distinctly Alley Oop.
colorful, playful nature
a story in every cup
Branding should feel like an extension of experience, and for Alley Oop, that meant making every detail interactive. Instead of the usual cup customization, we introduced personalized name tags with encouraging messages, turning a simple order into a meaningful moment. Coffee varieties are brought to life through playful illustrated mascots, each representing a different roast—a turtle for decaf, a rabbit for Bright Eyed and Bushy Tailed, reinforcing a sense of fun and personality. The result is a brand that invites engagement, encouraging customers to connect, customize, and enjoy coffee in a way that feels personal to them.
more than a logo
The Alley Oop Stacked Logo Mark was designed to be as mobile as the brand itself—appearing seamlessly on to-go cups, boxes, apparel, and stickers. It’s not just a logo; it’s a statement, one that travels effortlessly from packaging to streetwear, turning everyday brand interactions into opportunities for visibility and connection. By incorporating stickers as a key brand element, we extended the brand’s playful, mix-and-match energy beyond the café, ensuring that Alley Oop isn’t just something you drink—it’s something you take with you.
