Animal Matters impactful logo design for advocacy by The Artful Union
 

Animal Matters

Animal Matters is a non-profit organization that provides information and resources to the public about animal rights and welfare through social media. Our team created a new identity for Animal Matters that advances their position as a leader in animal rights, activism, education and outreach.

We designed a bold, eye catching identity centered around a stylized “A.” This logo mark was inspired by popular awareness ribbons and incorporates various animal portraiture for a bold, versatile statement. Color is an important aspect of the brand. We chose a modern, vibrant color palette that is used to identify the four main animal rights causes - Wildlife, Farm, Pets and Lab Experimentation.

We created a multi-platform campaign, Get Your Facts Straight, to educates the public on various animal welfare causes. This series features striking portraits of animals accompanied by related facts and statistics designed to educate and encourage positive change. We also created a series featuring inspirational quotes featuring famous activists regarding animal welfare. These campaigns can be scaled for various applications, and added to with new, relevant information.

 

Services

Brand Development

Identity Design

Art Direction

Advertising Campaign

Social Media Campaign Design

 
Animal Matters impactful logo design for advocacy by The Artful Union

We developed a bold, eye-catching identity centered around a stylized “A”—a modern emblem of awareness inspired by the recognizable shape of advocacy ribbons. The logo integrates subtle animal features to reflect the brand’s wide-reaching impact, from pets and farm animals to wildlife and lab animals. The color palette plays an essential role in organizing the brand’s core issues: vibrant, modern hues clearly distinguish Wildlife, Farm, Pets, and Lab Experimentation. This makes the identity not only dynamic but functionally intuitive across platforms.

a symbol of solidarity

Mockup of Animal Matters branded social media profile by The Artful Union.
Mockup of Animal Matters branded social media profile by The Artful Union.
Mockup of Animal Matters branded social media profile by The Artful Union.
Mockup of Animal Matters branded social media profile by The Artful Union.
Mockup of Animal Matters branded social media profile by The Artful Union.
Mockup of Animal Matters branded social media profile by The Artful Union.
 

get your facts straights

To support Animal Matters’ growing digital presence, we designed a multi-platform social media campaign titled Get Your Facts Straight. This series pairs striking animal portraits with powerful statistics, aiming to inform without overwhelming. We also created a companion series of activist quotes to keep the conversation both educational and inspiring. Built for flexibility, these campaigns are designed to evolve—adding fresh insights, new data, and continued advocacy with each phase.

Mockup of Animal Matters branded social media profile by The Artful Union.
Mockup of Animal Matters branded social media profile by The Artful Union.
Mockup of Animal Matters branded social media profile by The Artful Union.
Mockup of Animal Matters branded social media profile by The Artful Union.
Mockup of Animal Matters branded social media profile by The Artful Union.
Mockup of Animal Matters branded social media profile by The Artful Union.
Mockup of Animal Matters branded social media profile by The Artful Union.
Mockup of Animal Matters branded social media profile by The Artful Union.