The Animal Soul
The role that animals play in our lives can never be understated. They are our companions, our confidants, our family. When the time comes to say goodbye, that transition deserves the same love and dignity that defined their time with us. The Animal Soul is a family-run company dedicated to compassionate end-of-life care and cremation for companion animals. Unlike most pet cremation services, which are often owned by large conglomerates, The Animal Soul remains deeply personal—a place where every animal is treated with care, respect, and honor from the moment they arrive to their final farewell. Rooted in Eastern philosophy and ancient practices, their approach is peaceful, meditative, and deeply personal, creating a space where grief is met with understanding, and loss is honored with grace. From the beginning, it was clear that this wasn’t just a service—it was a sacred responsibility. Every design decision was made with intentionality, ensuring that the branding reflected honesty, dignity, and peace.
Services
Brand Development
Identity Design
Art Direction
Print Collateral
Website Design
Web Development
We developed a bold, eye-catching identity centered around a stylized “A”—a modern emblem of awareness inspired by the recognizable shape of advocacy ribbons. The logo integrates subtle animal features to reflect the brand’s wide-reaching impact, from pets and farm animals to wildlife and lab animals. The color palette plays an essential role in organizing the brand’s core issues: vibrant, modern hues clearly distinguish Wildlife, Farm, Pets, and Lab Experimentation. This makes the identity not only dynamic but functionally intuitive across platforms.
a symbol of solidarity
get your facts straights
To support Animal Matters’ growing digital presence, we designed a multi-platform social media campaign titled Get Your Facts Straight. This series pairs striking animal portraits with powerful statistics, aiming to inform without overwhelming. We also created a companion series of activist quotes to keep the conversation both educational and inspiring. Built for flexibility, these campaigns are designed to evolve—adding fresh insights, new data, and continued advocacy with each phase.
