Charmington Holistics

Charmington Holistics, a beloved Baltimore-based herbal apothecary, is the creation of Bettina Perry, a skilled herbalist known for her thoughtfully crafted organic teas, tonics, and remedies. With a devoted local following and a reputation for high-quality, small-batch formulations, the brand was ready to evolve—establishing a cohesive identity that would reflect its craftsmanship while expanding beyond its brick-and-mortar roots. The goal was to create packaging that stood out, a refined visual language that could grow with the brand, and a seamless e-commerce experience to connect with a broader audience.

We developed a brand identity designed to last, blending tradition with modernity. A versatile color palette of earthy racing green, soft dove gray, and crisp white set the foundation for a refined yet organic aesthetic. A custom set of icons was created to unify digital and print applications, ensuring consistency across all brand touchpoints. The packaging design was developed with the same level of thoughtfulness, featuring custom tea tubes for the loose-leaf herbal blends, each with a distinctive patterned bottom that adds a subtle yet memorable touch to every product. To support the business’s growth, we also designed and built a new e-commerce website, making Charmington Holistics more accessible to customers beyond the Baltimore metro area.

With a brand presence that reflects the care and expertise behind its offerings, Charmington Holistics is positioned for the next phase of its journey—bringing its handcrafted herbal remedies to a wider audience while staying true to its roots.

SERVICES

Brand Development

Identity Design

Illustration

Packaging Design

Photography

Website Design & E-Commerce