Charmington Holistics
Charmington Holistics is more than an apothecary—it’s a living expression of herbal wisdom and local connection. Founded by herbalist Bettina Perry in the heart of Baltimore, the brand grew from a small shop into a cherished community hub, known for its lovingly crafted teas, tonics, and plant-based remedies. Each blend is a reflection of Bettina’s deep respect for nature’s intelligence and her commitment to holistic wellness. As her small-batch creations continued to gain a loyal following, the next chapter began to take shape: one that would honor the handmade origins of the brand while preparing it for a broader stage. The vision was to build an identity that felt as nurturing and intentional as the products themselves—offering a cohesive system for packaging, storytelling, and growth that could flourish well beyond its original storefront.
Services:
Brand Development
Identity Design
Print Collateral
Packaging Design
Illustration
Photography
Web Design
ECommerce
To capture the balance between heritage and evolution, we created a brand identity grounded in earthiness, clarity, and care. The visual system is built around a warm yet refined palette—racing green, soft dove gray, and crisp white—designed to evoke both botanical richness and timeless simplicity. Every detail was considered: from the typography to the custom icon system that adds personality and cohesion across print and digital platforms. The packaging became a canvas for storytelling, with custom tea tubes for loose-leaf blends, each featuring a subtle patterned base that offers a tactile surprise. These small gestures echo the heart of Charmington’s ethos—thoughtful, grounded, and full of integrity.
rooted in craft and community
built to bloom
Charmington Holistics is now positioned for sustainable, soulful expansion. With a visual identity that honors the artistry of herbalism and a digital home that reflects its heart, the brand can grow without losing its roots. Whether customers are discovering the brand through a tea ritual, an online workshop, or a community event, every touchpoint is infused with the same intention that shaped Bettina’s first formulations. As Charmington continues to evolve, it remains anchored in its original purpose: offering healing through nature, with humility, craft, and care.
bridging physical and digital
As Charmington Holistics began expanding its reach, it became clear that the digital experience needed to reflect the same level of warmth and intentionality as the in-store experience. We designed and developed a new e-commerce site that carries the tone of a modern-day herbal sanctuary: clean, inviting, and intuitive to navigate. With immersive product pages, a seamless shopping flow, and storytelling integrated throughout, the website serves as a natural extension of the physical brand—welcoming customers from Baltimore and beyond into Bettina’s world of plant-based healing. The site also includes space for future content growth, ensuring that Charmington’s educational mission and community-building efforts remain central as the business evolves.