Conner Catering has been creating delicious food for meaningful events in the Philadelphia area since 1930. Passionate about quality foods and forging meaningful relationships, it was important to convey authenticity, experience and family for their re-brand. They asked us to modernize their old logo into something simple, clean and classic, so we designed a scaleable, cohesive identity using photography, logomarks, typography, pattern and color. We kept their color story of black, white and green, tweaking the green to a brighter, richer shade of green that adds a fun pop of color to the classic black and white palette. Simple, playful patterns of varying size stripes and polka dots can be mixed and matched throughout their branded materials, as well as a family of icons & designs that can be used in a wide variety of applications allowing for maximum versatility.