Highland Orchard Farm Market

Highland Orchards is a popular destination for local, farm fresh foods and natural products. Inspired by their original apple tree logo, we set out to create a modern yet nostalgic identity system that conveys the sense of local community and farm to table goodness. Most of their inventory comes from their own land and greenhouses, so creating a brand that felt connected to the community was paramount. A simple, inviting typeface elevates the rustic yet minimalist system and appears on everything from signage to packaging. We kept the color palette simple and familiar, referencing their previous brand colors.

SERVICES

Brand Development

Identity Design

Packaging Design