Katie Petix approached us to brand and develop a new website for her Washington, D.C. based social media business. We developed a bold, playful identity and website, featuring elements that reflect Katie's personality and diverse interests. Katie requested bright, playful colors, so we went with a diverse palette of neons and bold, saturated accent colors that offer a myriad of color combinations that complement the minimalist layout. We designed a strong, fashion-influenced logo mark that would work well against the fun, retro photography and modern, graphic patterns we created for this brand. For the website, we wanted to marry the colorful graphics with minimalist design, layering the site with photography and patterns in mix and match colors.