Highland Orchard Farm Market

Highland Orchards has long been a beloved destination in the Brandywine Valley, known for its farm-fresh produce, seasonal events, and deep ties to the local community. When they approached us, they were ready for a visual refresh—something that honored their heritage while inviting a new generation of customers into the fold. Drawing inspiration from their original apple tree logo and the rhythms of the land they’ve cultivated for decades, we set out to create a brand identity that felt both nostalgic and fresh, reflecting the simplicity and goodness of food grown close to home.

Services:

Brand Development

Identity Design

Our design approach emphasized familiarity and warmth, with a modern, rustic elegance. We introduced a clean, inviting typeface to elevate the everyday—from produce signage and baked goods labels to farmers market displays and take-home packaging. The new logo system is grounded in their orchard’s legacy, using a stylized interpretation of their iconic apple tree and a pared-back color palette inspired by their original branding. Every element was crafted to reflect Highland Orchards’ values: sustainability, community, and the joy of sharing honest, seasonal food grown just down the road.

locally grown goodness

fresh from the farm

When it comes to merchandise and social media ads, simplicity is key. Let the vibrant colors and natural beauty of the produce speak for themselves. Focus on clean, eye-catching photos of the fruits and vegetables—fresh-picked, artfully arranged, or straight from the field. These honest, seasonal visuals create an immediate connection with customers and remind them of the quality and care behind everything you grow. There’s no need for cluttered graphics or loud messaging, just real food, thoughtfully presented.