Samantha Joy Events is a luxury wedding and events company based in the Midwest. Samantha Leenheer, the owner and lead designer, wanted her brand to blend the Big City Sophistication with Midwestern charm. She wanted her brand to feel elegant, feminine, classic and approachable. We created her logomark by mixing type, so we can take the logo a part and mix the type together for maximum versatility. For the dominant pattern, we created a leaf and berry watercolor with all of colors. We combined the main pattern with classic greek trellis, soft blush vines and luxe damask in a decadant color palette of berries, blush, ink and grey for patterns that would compliment one another throughout her marketing materials.