branding and design services
We craft distinctive brands through visual identity, print, photography, social media and digital experiences for independent businesses. We are inspired by passionate people who want their business to succeed and who appreciate the importance of a thoughtfully curated brand. It is our job to bridge the communication gap between your business and your audience, and we want your message to be one that demonstrates integrity, quality and responsibility. At The Artful Union, we understand and appreciate that your business offers something unique, which is why we tailor our approach around your strengths and specific needs. Once we understand your goals, we can create a means to help you achieve them through a wide variety of branding and design mediums. Through research and analysis, we cultivate an understanding of your customers and what they value so that we can best create a comprehensive visual identity that reaches out in a thoughtful and compelling way.
Brand Development is the standard entry point for partnering with The Artful Union. Once we have a strong, thoughtful and authentic foundation for your brand, we can apply that across a myriad of applications, ranging from print collateral, packaging, social media, web design, photography and beyond. A well designed brand is the cornerstone of a successful business. Truly unique and compelling brands reach beyond a logo, color palette or design to convey the core essence and personality of the product, service, individual or concept. A powerful brand identity is a visual mission statement that resonates with the audience and within seconds evokes an emotional and cognitive response.
01. RESEARCH & STRATEGY
Learning your business is an essential step in providing the best possible creative solutions. We take the time to research your industry so that we can formulate the most comprehensive and effective strategies to help position your business, attract the right audience and effectively communicate your core objectives. In a nutshell, we immerse ourselves in your business in order to craft the best approach for telling your story and connecting with your audience.
02. BRAND Identity Design
As your creative partner, we design the visual embodiment of your brand and provide you with the tools you need to take your business to the next level. If you are building a brand from scratch, we’d like to help you create it. If your brand is feeling out-dated or is no longer effective, we’d like to help revitalize it. We create an identity that goes beyond a logo to resonate with your audience and set your business apart from the competition. We want to get to know your business on a personal level, so that we can create the most comprehensive, creative and meaningful identity that is both intentional, articulate and professional. We are all about crafting a unique and inspiring complete brand experience that will grow organically.
Additional design services
The way a brand is implemented is just as important- from a simple business card to a jaw dropping interior to a dynamic web site and beyond.
03. GRAPHIC DESIGN, PRINT & PACKAGING
Using your brand identity as a catalyst, we develop creative, engaging and functional design for print, advertising, packaging, signage, email marketing and beyond– for a fully integrated visual identity that articulates your business philosophy and supports your business’ creative direction. The foundation of our business is built on creativity, craftsmanship and integrity, so we are always searching for the most innovative, artistic, practical and responsible solutions for every project. We want to leave the world a better, more beautiful place, one design at a time, which is why we look for the greenest and most ethical options on behalf of our clients.
04. WEB & INTERACTIVE DIGITAL DESIGN
Ranging from small, informative websites to fully responsive e-commerce destinations, we can design and program the perfect digital medium to create a unique user experience. We integrate your brand vision into your website for a well rounded and functional web design by creating a supportive and strong branded online presence.
05. PHOTOGRAPHY & retouching
We offer a wide range of professional lifestyle, fashion, portrait and product photography for individuals and businesses of every size. Our projects range from editorial and advertising assignments to creative product photography. From concept to execution, we can handle all of your photography needs. We provide the very best in high end digital retouching, composite and post production services, from color correction and image enhancements to creating elaborate and complex composites and digital illustrations to create compelling visual stories for our clients.
06. SOCIAL MEDIA
Social Media is one of the fastest and most effective ways to develop an audience and is a powerful tool for any business. Our Social Media Experts can help develop a strategy and create a custom plan to engage your audience and develop an on-going relationship with your clients. We can also provide management for those who need hands-on assistance.
07. ON-GOING SUPPORT
Most of our clients are very busy and don't have time to manage all of the creative needs of their business, which is why we offer on-going design and digital support. We understand that running a business is all consuming, which is why we offer affordable monthly retainer options for your daily, weekly and monthly design, digital and marketing needs. From web, digital and blog updates and maintenance, on-going print, packaging and graphic design, to digital advertising campaigns and social media management. Creative strategy and design is our wheelhouse, so let us help you with all of your continuing digital, web, print and design maintenance and updates so you can focus on what you do best– running your business.